I discovered blogs in spring 2006. More precisely, I discovered food blogs, which I was reading for months on end before realising that there existed blogs about things other than food. Anyway, the very first was Chocolate & Zucchini, which has remained a favourite ever since, for its recipes, its pictures, its design, its sense of purpose, its skillful marketing, and bien sur for the beautiful English of its author, Clotilde Dusoulier. Last Tuesday, I had a chance to meet Clotidle en personne at the launch of her book at the French Institute in London. When I walked in, I saw the following picture: the publisher with a pile of volumes to sell; the author busy signing her books; technical guys fiddling with microphones; two tables with cakes and other edibles; and lots of rather lost-looking English people who did not quite know what to do. Were they allowed to taste the food? Was it appropriate to talk? Was it possible to talk in English? The worst of all, however, was the completely abandoned, unmanned tables with zucchini carpaccio, and slices of bread, and two savoury cakes, and some cheese biscuits, to which not many people were paying any attention at all. Being an events organiser, this is a situation in which I cannot stand still: I walked in, went behind the table, and began offering the food and explaining about it. The food was delicious, I was having interesting conversations, and on the whole having wonderful time. 'Thank you so much for organising the event', someone said, assuming I was a part of the crew. 'Oh, not at all. I am just helping out', I replied. 'I am a professional events organiser, you see. ' 'What do you mean?' 'Well, I saw they needed some organisation, and I stepped in. Deformation professionelle.' I have no idea how to say it in English, though. It is such an un-English thing to do.